€800M+
Lifetime value of negotiated partnerships
10+ years
Senior commercial experience
UEFA Champions League, UEFA Europa League, Euroleague Basketball
Partnership development for leading properties
Twenty Twelve was founded on the belief and experience that most sports and entertainment properties have a greater commercial potential than their current performance suggests. Optimising and maximising commercial performance requires a structured approach from packaging to taking to market.
The firm's founder brings senior-level commercial experience to rights holders, investors or owners and operators seeking to grow the commercial value of their assets, unlock new revenue growth, reduce commercial risk of investment and build long-term enterprise value.
Conviction in the assessment. Precision in the structure. Results measured in commercial value.
With over a decade of experience developing and commercialising rights across leading sports and entertainment properties including UEFA Champions League, UEFA Europa League and Euroleague Basketball, and more than €800M in sponsorship agreements structured and negotiated, Twenty Twelve combines strategic clarity with practical market experience.
Every mandate is shaped by senior judgment, direct involvement and a clear focus on outcomes that matter.
Selected experience from the founder's career, including work undertaken through previous roles. Logos do not imply current client relationships, partnership or endorsement.
Who we work with
Clubs, leagues, teams, federations, events, promoters and live experience properties seeking to grow the value of their commercial rights.
We help rights holders structure, package, price and take their rights to market, moving from fragmented inventory to a clearer, more valuable proposition.
Private equity, institutional investors, owners and boards accountable for commercial performance and long-term enterprise value.
We help investors assess the commercial quality of an asset before they buy, and help owners define the strategy, operating model and growth priorities required to realise its value.
Brands and sponsors active across sport and entertainment, accountable for the return on their partnership investment.
We bring rights-holder-level commercial insight to the buyer's side of the table, helping brands judge what a partnership is really worth, prioritise where to invest and structure deals on terms that reflect true value rather than asking price.
Capabilities
01
Investor-grade assessment of the commercial performance, revenue potential and growth ceiling of sports and entertainment assets.
We help capital understand the quality of existing revenues, the credibility of future upside and the commercial actions required to reduce risk before acquisition and create value after acquisition.
02
Designing the commercial model that turns rights, audiences and brand equity into scalable revenue.
We help rights holders and owners define their proposition, structure their rights, develop pricing models and build the strategic foundations required for long-term commercial growth.
03
Origination and negotiation of high-value partnerships, end to end.
We help clients identify priority categories, develop targeted partner pipelines, access senior decision-makers and support the origination, structuring and negotiation of high-value commercial partnerships.
Contact
If you are looking to unlock the full commercial potential of your rights, to deploy capital into sports and entertainment or to evaluate a property and its underlying assets, Twenty Twelve is your strategic partner and we look forward to a discreet conversation.
All enquiries are treated in confidence.
Zurich, Switzerland
